No Robots at the Big Game: Why AI-Made Ads Are Sitting Out Super Bowl 59
The Super Bowl may be the ultimate stage for advertisers, but don't expect this year's commercials to earn the moniker "AI Bowl." Four industry experts told ADWEEK that, despite AI's growing influence...
View ArticleWhat Doritos’ Crash the Super Bowl Contest Means in the Creator Era
Cast your mind back to 2006. Apple's iPhone hadn't been released yet. YouTube appeared just a year earlier. Facebook and MySpace were the largest social media platforms. Yet despite the nascent state...
View ArticleBrands Are Set to Win the Super Bowl, and Fox’s Ad Sales Chief Explains Why
Though the Super Bowl is more than a week away, Fox may already have its MVP in Jeff Collins. Fox's president of advertising, sales, marketing, and brand partnerships took the position in early 2024...
View ArticleCould Getty–Shutterstock’s Scale Fend Off Generative AI?
Long, long ago--back in March 2023--Bill Gates declared that the "Age of AI" had begun. Artificial intelligence technology, the Microsoft co-founder announced, would soon prove as revolutionary as the...
View ArticleThis Vital Film Spotlights the Personal Impact of Youth Suicide
[Sensitive content: This article mentions suicide. Help is available through the 988 Suicide & Crisis Lifeline in the U.S. by calling or texting 988 or the CALM helpline in the U.K. at 0800 58 58...
View ArticleRocket is Bringing America Home in Super Bowl 59 Ad Teaser
Rocket Companies is continuing its brand refresh with an emotional Super Bowl 59 ad. Created by Mirimar, the fintech platform released a 15-second preview of its upcoming spot, which begins with a...
View ArticleNominations for the ADWEEK 50 of 2025 Are Now Open
ADWEEK is now accepting nominations for our 2025 ADWEEK 50 list. The ADWEEK 50 spotlights the behind-the-scenes luminaries in advertising, marketing, media, and technology who were essential growth...
View ArticleIn-Store Audio Ads Startup Qsic Raises $25 Million to Track What Music Leads...
Qsic, a company that powers in-store audio ads for retailers, has raised $25 million in a Series B funding round, ADWEEK can exclusively reveal. The round was led by tech investment firm Hedosophia....
View Article6 of Tariq Hassan’s Buzziest McDonald’s Campaigns
McDonald's longtime chief marketing and customer experience officer Tariq Hassan announced his resignation this week. His role will be filled by Alyssa Buetikofer, current CMO of McDonald's Canada,...
View ArticleWSJ Finds People Paid More Attention to Ads During the Election
Contrary to popular belief, audiences actually paid more attention to ads during the election, according to new data from The Wall Street Journal. In October, The Journal offered advertisers a...
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