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Hellmann’s Is Back in the Super Bowl for the 5th Consecutive Year

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Hellmann's is back for Super Bowl 59. The Unilever-owned mayonnaise brand is making its fifth consecutive appearance in the Big Game in 2025, the brand announced today. VML is handling the Super Bowl creative, which will introduce viewers to Hellmann's new mascot, Manny Mayo. In previous years, the condiment brand has used its multi-million-dollar ad...

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