Mint Mobile Tops List of Brands Seeing a Boost in Ad Awareness
People are noticing Mint Mobile's paid media more than they did earlier this year. When asked throughout July, August, and September if they recalled seeing or hearing one of the budget-friendly...
View ArticleWhat Unilever’s Agreement With X Could Mean for the Remaining Advertisers in...
In a dramatic turn of events within the X versus advertisers lawsuit, Unilever has been removed from the lawsuit after coming to an agreement with X. For context, earlier this year, Elon Musk's X...
View ArticleOvernight Cable News Ratings for Oct. 7-10: Hurricane Milton Drives Viewers...
Monday, Oct. 7 At the top of the week, Fox News' The Five wins in primetime total viewers, while Jesse Watters Primetime wins the demo. Meanwhile, The Last Word with Lawrence O'Donnell was MSNBC's...
View ArticleWeek of October 7 Morning News Ratings: GMA Widens Total Viewer Lead Over Today
ABC News' Good Morning America widened its total viewer gap over NBC News' Today as it remained in the top spot for the third week in a row. Meanwhile, Today stayed ahead of its rival in the...
View ArticleJohn Humphries to Retire as GM of WYFF
John L. Humphries, a veteran of 18 years at Hearst Television and more than four decades in broadcast TV, will retire later this year from his current post of president and general manager of WYFF in...
View ArticleWeek of October 7 Evening News Ratings: All Three Networks See Week-to-Week...
Talk about a hat trick. ABC News, NBC News, and CBS News all saw gains in total viewers and in the advertiser-coveted Adults 25-54 demo for the week October 7. As with the morning shows, Hurricane...
View ArticleRobin Arzón Talks Sports, Swagger and the Importance of Speaking Spanish
Before she was a New York Times bestselling author, a top-ranked Peloton instructor, and one of Time magazine's 2023 Latino Leaders, Robin Arzon was very much in a different part of the job market,...
View ArticleOmnicom Reports 6.5% Organic Revenue Growth in Q3
The numbers Omnicom reported $3.9 billion in revenue for its fiscal quarter ending Sept. 30. Organic growth was up 6.5% year over year, coming in slightly higher than last quarter's 5.2% organic...
View ArticleScan Creators’ History for Brand Safety: Viral Nation Updates Reputation...
Brand safety first: Global social media marketing and creator agency Viral Nation detailed updates to Secure, its artificial-intelligence-powered brand reputation solution, including screening...
View ArticleAmazon’s Interactive Ads Get Battery-Powered by Duracell Success
Amazon announced new interactive video formats in May ahead of TV upfront week, and now the company is revealing some early success from its shoppable ads with Duracell. Duracell was one of the early...
View ArticleKeke Palmer Becomes Creme of Nature’s First-Ever Chief Brand Officer
Keke Palmer holds many titles: activist, actress, author, media owner, producer, singer, songwriter, and television host, not to mention ADWEEK 2024 Brand Genius. And now, she can add one more: chief...
View ArticleBuild a Strong Attribution Strategy to Fight Fragmentation
Today's average path to purchase involves 56 touch points across various platforms. This proliferation of channels introduces a new layer of complexity and complicates creative alignment, as disjointed...
View ArticleInside The Pitch Deck Used by Data Validation Firm Truthset to Raise $5M
San Francisco-based data intelligence firm Truthset announced it raised $5 million in Series A funding last week, a sum it wants to put to improving the accuracy of consumer data powering the ad...
View ArticleOusted OpenWeb CEO Sues OpenWeb, Alleges Illegal Boardroom Coup
The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, has won a temporary injunction against OpenWeb after the company abruptly ousted him on Sept. 9, according...
View ArticleAlexandra Matcham Named VP of Content for NBC Sports Philadelphia
Alexandra Matcham has been named vice president of content for NBC Sports Philadelphia, while Kelsey Lauder was promoted to director of live events production for NBC Sports Philadelphia. Matcham will...
View ArticleOvernight Cable News Ratings for Oct. 11-14: The Big Weekend Show Has a Big...
Friday, Oct. 11 Fox finishes in first place across the board, while MSNBC takes second in total day and primetime with total viewers. But CNN takes the No. 2 spot in the primetime demo. 25-54...
View ArticleTicker: Watch Kamala Harris’ Interview With Charlamagne tha God
Top of the Ticker: For nearly an hour on Tuesday evening, CNN and MSNBC carried Vice President Kamala Harris' buzzy interview with popular radio personality Charlamagne tha God. Since it was an...
View Article‘We are still winning’: Publicis ups guidance thanks to major media account...
Publicis is increasing its guidance again for 2024, despite uncertainties around the economy, high inflation and the upcoming U.S. presidential election. The holding company now expects 5.5% growth...
View ArticleGenerational Marketing Is Dead and Rather Irrelevant
Generational marketing is dead and rather irrelevant in modern marketing. Clinging to these outdated segments is not just lazy--it's inefficient, inaccurate, and can be dangerous. Simple logic led to...
View ArticleRevolving Door Agency Moves: BarkleyOKRP, Merkle, Wpromote, and More
While Charlie Brown will likely get a rock in his bag, as he has every year since the 1966 debut of Halloween special "It's the Great Pumpkin," several agencies received treats this week in the form of...
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