P&G’s Marc Pritchard: Great Advertising Finds Inspiration in Everyday Moments
Diapers, laundry, soap, toothpaste, body wash, and toilet paper may not be the first products people turn to for inspiration, but according to Procter & Gamble (P&G) chief brand officer Marc...
View ArticleFox Announces Major Ad Sales Restructure
Fox wants to reimagine its ad sales approach. Today, Jeff Collins, Fox's president of advertising, sales, marketing, and brand partnerships, announced the company is implementing a strategic ad sales...
View ArticleMartin Ortiz Named GM of KFSN in Fresno
Martin Ortiz has been promoted to president and gm of Fresno ABC-owned station KFSN. Ortiz has been news director since 2020. The news comes soon after it was announced that former KFSN president and...
View ArticleInside The Pitch Deck That Earned Visual AI Startup Vizit $25M
The Boston-based startup Vizit, which uses AI to score brand visual performance, announced a $25 million Series B funding round recently, led by Industry Ventures and participation from eGateway...
View ArticleOvernight Cable News Ratings for Oct. 18-21: Kamala Harris Interview Lifts Al...
Friday, Oct. 18 Only 30,000 total viewers separated the 4 p.m. ET shows on Fox News and MSNBC--Your World with Neil Cavuto and Deadline: White House with Nicole Wallace, respectively. (All times...
View ArticleResume Rewind: Aurora James on Career Pivots, From Fashion Designer to...
"We have to look for women's histories in unexpected places," said Aurora James, subject of the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom....
View ArticleBeyond Brat: The Trend + Brand Product Formula Is No Longer Enough
Earlier this year, restaurant critic Pete Wells excused himself from the table after 12 years. In his last essay for The New York Times, he painted a bleak portrait of a hyper-optimized restaurant...
View ArticleTicker: CNN’s Clarissa Ward Describes Being Detained in Sudan
Top of the Ticker: CNN's chief international correspondent Clarissa Ward and her crew were briefly detained by a rebel militia in the Darfur region of Sudan earlier this month. Ward wrote about her...
View ArticleOh Boy: Radio Station in Poland Replaces Journalists with AI
A radio station in Poland has replaced its human journalists with AI. The Associated Press reported that weeks after letting its journalists go, OFF Radio Krakow relaunched with what it said was "the...
View ArticleWatch Fox News’ Jimmy Failla Debate Liberal Comic Pete Dominick
Despite its best efforts, Fox News didn't score a much-coveted presidential debate between Kamala Harris and Donald Trump. But Jimmy Failla didn't throw away his shot at taking part in his own debate....
View ArticleANA: The Industry Has Not Aligned Around Marketers’ Growth Agenda
The advertising and marketing ecosystem is fueled by brand budgets, but agencies, publishers, vendors, and other constituents have not been aligned on marketer growth. That's the view of Bob Liodice,...
View ArticleChill Everyone: Coors Light Is Back for Super Bowl 59
Molson Coors is being incredibly chill about bringing Coors Light to Super Bowl 59. It's the third consecutive year of Super Bowl ads for Molson Coors since Anheuser-Busch ended its nearly 35-year run...
View ArticleHow Micah Parsons Gave Bleacher Report Shows an Edge With Sponsors
Warner Bros. Discovery and Bleacher Report saw no reason to draft retired athletes for video podcast insights when some of the greatest sports scholars are still in the game. Micah Parsons was an...
View ArticleKamala Harris Calls Donald Trump a Fascist During CNN Town Hall (Ratings Update)
Update: CNN's town hall was the most-watched program of the evening among all the cable networks with 3.334 million total viewers. It also finished second in the Adults 25-54 demo between 9-10:11 p.m....
View ArticleThe Role of Storytelling in Brand Building With Taylor Morrison CMO Stephanie...
Welcome to another special episode of the Marketing Vanguard podcast recorded at ADWEEK's Brandweek 2024 conference in Phoenix, Arizona. Today, host Jenny Rooney speaks with Stephanie McCarty, CMO at...
View ArticleRevolving Door Agency Moves: Buddy Media Group, Milk Agency, Minds +...
The 2024 ANA Masters of Marketing Conference in Orlando, Fla., is drawing much of the attention in the agency world, but there are still account wins, acquisitions, mergers, and product launches to...
View ArticleResume Rewind: Matty Beckerman Wants to Make Star Wars Shoppable
How does someone's career pivot from running a record label, to running a film company, to image recognition and visual search? IRCODE founder and CEO Matty Beckerman--the latest subject of video...
View ArticleLiveIntent Lays off 35 Employees Following Zeta Global Acquisition
LiveIntent has laid off 35 people, according to a warn notice filed this week with the New York State Department of Labor. The data and identity company was acquired by Zeta Global for $250 million in...
View ArticleDoug Lezette Promoted to WJAR News Director
Doug Lezette has been named the new news director at Providence, Rhode Island NBC affiliate WJAR. Lezette has been the assistant news director since 2011. He's worked as a news director in Springfield,...
View ArticleGoogle and Microsoft Execs On AI Literacy and Responsible Use
According to Sarah Kennedy, vp of global demand and growth marketing at Google Cloud, "we are in the middle of a revolution" when it comes to the possibilities of AI in marketing. But as corporate AI...
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