Amazon Prime Video Officially Sold Out of Black Friday NFL Ad Inventory
If you want your brand's commercial in Amazon Prime Video's Black Friday NFL coverage, start lining up in February. In a conversation at ADWEEK's Mediaweek, Amazon head of U.S. live sports and video...
View ArticleResume Rewind: OpenFortune CRO Carlo Palomino’s Path to the Fortune Cookie
When OpenFortune chief revenue officer Carlo Palomino cracked open a fortune cookie at age 14, he had just started his own landscaping business. Did he look at that cookie as dessert or a career...
View ArticleNerds Are Back in the Game for Super Bowl 59
Undeterred by their historic rivalry with jocks of all kinds, Nerds are returning to the Super Bowl in 2025. The Ferrara Candy brand made its Big Game debut in a 30-second spot featuring Addison Rae...
View ArticleWhy Staying Put Could Be the Best Career Move You Make
The advertising industry is notorious for high turnover, with people bouncing from one agency to another as a rite of passage. According to a report by the Bureau of Labor Statistics, the average...
View ArticleDanone’s Linda Bethea on Balancing Purpose and Performance in a Changing CPG...
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder & CEO of MikMak, sit down with Linda Bethea, chief marketing officer of...
View ArticleHow Carnival Cruise Line Is Navigating the Future of Travel
As the travel industry continues to evolve, Carnival Cruise Line is navigating new consumer expectations while staying true to its brand. In this episode of The Speed of Culture podcast, Suzy founder...
View ArticleWABC Names Mary Ann Fox VP of Programming
Mary Anne Fox has been named vice president of programming for New York ABC-owned station WABC. In her new role, Fox will oversee the programming strategy for all non-news programs across WABC,...
View ArticleAbby Phillip Addresses Ryan Girdusky Controversy: ‘It Was a Racist Comment’...
With a week to go until Election Day, emotions are running high on both sides of the aisle. And on Monday night, those emotions boiled over into public view on CNN's NewsNight with Abby Phillip when...
View ArticleOgilvy’s Clients Just Received a Curious Package: A Golden Ticket to Ogilvyland
Five major Ogilvy clients received golden tickets yesterday morning--but they won't get them into Willy Wonka's Chocolate Factory. Instead, the tickets promise entry into Ogilvyland: a satirical fossil...
View ArticleAmazon Announces NBA Studio and Black Friday Game
Ahead of details of the NBA's new media deal recently coming out in unsealed court documents, Amazon was already revealing plans for the league's 2024 Black Friday games and its new NBA studio. At...
View ArticleRyan Leslie Hacked Artist Marketing With an SMS. Then Bad Bunny’s Team Called
When Grammy-nominated artist and multi-platinum producer Ryan Leslie released his 2016 album MZRT, there were no billboards, bells, or whistles. Instead, he promoted it via an inbound SMS campaign,...
View ArticleWhat the Chief Media Officer Job Looks Like in 2024
The role of the chief media officer is evolving, and marketing and media are only pieces of the job description. During a discussion at Mediaweek, three chief media leaders--Brad Feinberg, Molson Coors...
View ArticleWeek of October 21 Cable News Ratings: Election Day’s Approach Reels in More...
This is TVNewser's basic cable network ranker and cable news report for the week of October 21, 2024. With the presidential election two weeks away, the big three cable news networks focused on...
View ArticleGary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media
According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK's Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency...
View ArticleJoy Reid Previews Her New MSNBC Special With Alex Wagner
From the Democratic National Convention in Chicago to MSNBC Live in Brooklyn, Joy Reid and Alex Wagner have been joined at the hip this election season. With mere days to go until America decides the...
View ArticleResume Rewind: Kraft CMO Todd Kaplan Reveals He Never Threw In the Towel
After nearly 18 years at Pepsi, Todd Kaplan joined Kraft Heinz North America as chief marketing officer in July. He sat down with ADWEEK for video series Resume Rewind, sponsored by entertainment wiki...
View ArticleAbby Phillip and Brian Stelter Talk Fox News and the ‘Subclipping Mafia’ at...
Attendees at ADWEEK's Mediaweek event received news they could use on Monday. The dynamic CNN duo of NewsNight anchor Abby Phillip and chief media analyst Brian Stelter took the stage for a...
View ArticleMeta Beats Revenue Expectations Amid AI Push, But Ad Sales Growth Slows
The numbers $40.58 billion: Meta's Q3 revenue, up 19% YoY, narrowly topping Wall Street's $40.3 billion estimate. 96%: The portion of Meta's Q3 revenue driven by ad sales. This is a slight dip from Q2,...
View ArticleMeet the Execs Leading the Next Wave of Retail Media
This article is part of ADWEEK's Ultimate Guide to Retail Media. Retail media is causing a leadership shakeup. Companies are rapidly hiring executives with deep advertising expertise to stand up...
View ArticleResume Rewind: How Molson Coors CMO Sofia Colucci Reaffirmed Her Love for...
The management trainee program at a former company worked wonders for Molson Coors chief marketing officer Sofia Colucci, she told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki...
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