CNBC to Unveil New Streaming Service in 2025
It looks like another linear cable channel is adding a streaming-friendly plus to its name. Variety reports that CNBC will launch CNBC+ in the first quarter of the new year, bringing the...
View ArticleGrocery TV Inks Deal With Hy-Vee to Sell In-Store Ads Through The Trade Desk
The next generation of in-store digital ads are coming to Hy-Vee. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across...
View ArticleJoan Opens Berlin Office in its Second International Expansion
Independent agency Joan is extending its reach into the European mainland with the opening of an office in Berlin. It's the agency's second international expansion following the recent launch of Joan...
View ArticleThe Holding Companies Have Lost Their High Ground—Here Are Some Reasons Why
As much as the story has generated a lot of buzz, I find the news of Omnicom's acquisition of IPG to be unsurprising and part of the natural order. I am sad for the great agency legacies that will be...
View ArticleKari Lake Nominated by Donald Trump to Lead Voice of America
Kari Lake has been picked by President-elect Donald Trump to be the next director of Voice of America. If confirmed by the U.S. Senate, the former Arizona-based news anchor would oversee the federally...
View ArticleThe Future of AI in Marketing: A Creative Debate at Brandweek 2024
In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, chief creative officer at...
View ArticleIPG Mediabrands To Lay Off 103 Staffers
IPG Mediabrands plans to lay off 103 people on Jan. 2., according to a WARN notice filed in the state of California. The Worker Adjustment and Retraining Notification Act requires companies with 100 or...
View ArticleHow Molson Coors Balances Tradition and Innovation in Marketing
In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton chats with Brad Feinberg, vp of media and consumer engagement for North America at Molson Coors. Brad shares how...
View ArticleHow Omnicom and IPG’s Data Assets Could Supercharge Its Creator Marketing...
Omnicom's acquisition of Interpublic Group could shake up the creator industry. The potential deal would consolidate resources, data, and technology across the holding companies, giving clients access...
View ArticleBuzzFeed Is Shedding Assets. Now It Should Go Private, Experts Say
The digital media company BuzzFeed successfully sold its food property, First We Feast, to a consortium of investors Thursday morning for $82.5 million, effectively solving the short-term financial...
View ArticleRevolving Door Round-Up: Ali Vitali to Anchor MSNBC’s Way Too Early
Joining the Early Shift: Ali Vitali will anchor MSNBC's early morning program Way Too Early starting Monday, Jan. 6. She takes over from Jonathan Lemire, who joins Morning Joe's 9 a.m. broadcast in an...
View ArticleWNCN Hires Kevin Holden as Sports Director
Kevin Holden has been named sports director for Raleigh CBS affiliate WNCN. "Having Kevin join CBS 17 News as our sports director is a great addition for the station and community. He's a world-class...
View ArticleDeutsch Elevates Four Department Leaders to its C-Suite
Amidst the news of Omnicom Group and Interpublic Group's (IPG) merger, IPG agency Deutsch announced it is promoting four department leaders to its C-suite. Ivan Perez-Armendariz will become chief...
View ArticleStrange Bedfellows: How IPG and Omnicom Should Navigate Active Pitches
At any given time, agency holding companies have multiple pitches of different scale in play--and more often than not, they're pitching against each other. As Omnicom moves to acquire Interpublic Group...
View ArticleTools of the Trade: Graham Nhlamba of Thinkingbox
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleRocket Mortgage Gears Up for a Brand Restage
When Quicken Loans rebranded as Rocket Mortgage in July 2021, it sought to align the product with its parent company's (Rocket Companies) brand while showcasing its use of technology throughout the...
View ArticleHere’s the Roundup for the Week Ending December 13
Welcome to Friday the thirteenth, local news style. In this episode of stories we didn't report for one reason or another, we see the sun has set on legendary New York news anchor Chuck Scarborough's...
View ArticleHow Advertisers Can Fight Ad Fraud
This post was created in partnership with Human Online fraud prevention isn't just about protecting brands and their customers. Beating bad actors can maximize spends, minimize waste, and optimize...
View ArticleInside Alisyn Camerota’s Quiet Departure From CNN
CNN's Alisyn Camerota anchored her final show on Sunday afternoon. Filling in for Fredricka Whitfield, Camerota informed viewers at the end of the 4 p.m. hour that she would be moving on after a...
View ArticleNew York Times Ends Relationship With Droga5, Adds 72andSunny to Roster
The New York Times has ended its relationship with Droga5 and has added 72andSunny to its creative roster to work on major brand campaigns, ADWEEK has learned. The Times said it does not have an agency...
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