Ticker: NBC News and CNN Schedule Los Angeles Wildfire Specials
Top of the Ticker: As the California wildfires continue to wreak unimaginable destruction on the Los Angeles region, NBC News will take a closer look at the calamity with a special primetime report,...
View ArticleHere’s What Top Marketing Execs Learned at CES 2025
The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and...
View ArticleMeta Becomes the Latest Major Company to Pull Back on DEI Initiatives
Add another company to the growing list of those scaling back or scrapping their diversity, equity, and inclusion efforts, and it's a big one: Meta. Vice president of people Janelle Gale sent a memo...
View ArticleFanDuel Super Bowl 59 Ads Stop Sending Gronk to Do the Mannings’ Job
Rob Gronkowski can't kick a field goal on Super Bowl Sunday, so FanDuel is turning to New Orleans' own Peyton Manning and Eli Manning to get it done at Super Bowl 59. After watching the former New...
View ArticleAs LA Fires Rage, Ad Agencies Race to Support Both Their Communities and...
The wildfires around the Los Angeles area have devastated businesses and homes, and the flames are still being fanned by high winds. So far, they've caused between $135 billion and $150 billion in...
View ArticleDigital Advertising Set for Double-Digit Growth in Retail Media, CTV, and Social
Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year....
View ArticleAs Supreme Court Upholds TikTok Ban, Creators Fret About The Future
On Friday (Jan. 17), the Supreme Court upheld a law that will see TikTok banned in the U.S. on Sunday (Jan. 19). The decision leaves creators searching for other platforms to reach their audiences. For...
View ArticleTikTok CEO Shou Zi Chew Responds to Supreme Court Ruling
Hours after the Supreme Court unanimously upheld a law banning TikTok in the U.S. as of Sunday, the platform's CEO, Shou Zi Chew, posted his response in video form, going out of his way to praise...
View ArticleTikTok Brand Darlings Chart Their Next Steps
Stanley Cups, Charli XCX's Apple dance, Duolingo's "unhinged" green owl mascot, and being "very demure, very mindful." Some things are simply synonymous with TikTok, including the brands that have used...
View ArticleHow News Networks Are Aiding Los Angeles Wildfire Relief Efforts
The wildfires that have raged in the Los Angeles area since Jan. 7 have resulted in large-scale amounts of property destruction and people displacement. With the death toll still climbing and over...
View ArticleSome News Influencers Have Already Lost Ad Revenue As TikTok Ban Nears
Back in the 2010s, journalists and the legacy media outlets that employed them famously pivoted to video on digital platforms like Facebook and Twitter. In 2020, they pivoted to TikTok. As the world...
View ArticleWith the TikTok Ban All but Confirmed, Here’s Where Marketers Can Still Focus...
As the U.S. Supreme Court upholds the TikTok ban, brands and publishers are grappling with how to maintain their connection to young consumers. The reality of losing TikTok has sparked reactions...
View ArticleBrands That Invest In Immersive Experiences Must Change The Way They Think...
This post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online. And marketers who immerse themselves in technology like...
View ArticleTicker: CNN Settles Zachary Young Defamation Case
Top of the Ticker: CNN has been found liable by a Florida jury in its defamation case brought by Navy veteran Zachary Young. Young had accused the network of inflicting financial harm as a result of...
View ArticleHere’s How Reporters Are Covering the Los Angeles Wildfires (Updated)
Updated at Jan. 17 at 5 p.m. ET with new details, stories and behind the scenes images The eyes of the country remain on on Los Angeles, where 2025's first climate-related disaster is playing out in...
View ArticleClock Runs Out On TikTok, As App Goes Dark In US
The vertical videos that once flowed natively from a sleek smartphone app have been replaced by a link to a website, and the trending tunes that soundtracked them have been silenced. TikTok has...
View ArticleTikTok Tells Advertisers US Campaigns Will Resume on Sunday After Temporary...
In an about-face, TikTok has told advertisers that ad campaigns targeting U.S. audiences will resume delivering ads on Sunday, following the shutdown of its platform for just a few hours, according to...
View ArticleThese 10 US Brands Spent the Most on TikTok Ads Last Year
After going dark for a few hours over the weekend, TikTok has returned following a pledge from President-elect Donald Trump to delay the app's U.S. ban on his first day back in office. Whether the...
View ArticleAllen Media Plans to Hub Weather in 2025
Amidst reports of further cost cutting and layoffs, Allen Media Broadcasting announced Saturday it will hub its weather forescasts. In a press release (this one was posted to the website of its San...
View ArticleHere’s How to Watch Donald Trump’s Inauguration
President-elect Donald Trump is set to begin his second term in the Oval Office on Monday, Jan. 20. The Inauguration Day ritual will attract considerable attention as Trump returns to office with a...
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