Here’s How Much TikTok Has Dominated Short-Form Video
If short-form video is the future of social media, TikTok is months, if not years, ahead of the competition. Last year, U.S. TikTok users spent most of their time on the app (55%) watching content in...
View ArticleIkea Revives Social Media Challenges That Went Viral a Decade Ago
Like many brands, Ikea is jumping on viral trends--but it's about 10 years late to the party. The retail giant's latest campaign promotes its revamped loyalty program, Ikea Family, which just launched...
View ArticleLuiz Sanches Joins Kimberly-Clark in New CCO Role
Brazilian creative Luiz Sanches is joining Kimberly-Clark in a new creative role at the consumer goods company. As global chief creative and design officer, Sanches will oversee creative output and...
View ArticleDentsu Hires IAB’s Jeffrey Bustos to Build Out Retail Media Measurement
Dentsu has hired Jeffrey Bustos to build out the agency's analytics practice for retail media. Bustos is joining as SVP of retail media analytics, a role that sits within customer experience agency...
View ArticleColle McVoy Appoints Obele Brown-West as President
Minneapolis agency Colle McVoy has found a new president in Obele Brown-West. The exec fills the position vacated by Jessica Henrichs, who was promoted from president to chief executive (CEO) after...
View ArticleCNN Revamps Weekday Programming Schedule Amidst Layoffs
It's been a busy day for CNN. On Thursday morning, the network announced a 6% reduction in staff as part of a larger pivot away from its linear business to digital platforms. CNN followed that news...
View ArticleWhyHunger is the Non-Profit Partner of Cannes Young Lions
National CineMedia (NCM), the U.S. representative of the Cannes Lions International Festival of Creativity's Young Lions Competition, has selected WhyHunger as its official non-profit partner for 2025....
View ArticleMeta Denies Users’ Claims That It’s Forcing Them to Follow POTUS Account
The new administration has brought with it new social media conspiracy theories. Facebook and Instagram users in the U.S. claimed that they were being forced to follow President Donald Trump and Vice...
View ArticleSZA Showers Kendrick Lamar in Super Bowl Halftime Show Trailer
Apple Music teased Kendrick Lamar's upcoming Super Bowl Halftime Show performance with a trailer revealing a guest performance from singer SZA. The 30-second teaser, dropped on Thursday, sees Lamar...
View ArticleFinding Comfort in Chaos: UTA’s Julian Jacobs on Driving Impact
The future of marketing lies at the crossroads of culture and commerce, where brands must seamlessly integrate into the entertainment world to stay relevant. In this episode of The Speed of Culture...
View ArticleNorth Carolina Anchor Leaves Local TV to Work for State Treasurer
Former Spectrum News 1 anchor Loretta Boniti will join the Department of State Treasurer as the Director of Strategic Communications and Media Relations. Boniti was a political anchor and senior...
View ArticleCheetos Designs a Font With ‘The Other Hand’ and It’s a Cheesy Disaster
Statistic of the day: 99% of people eat Cheetos with their dominant hand, coating it with a sticky dust known affectionately as Cheetle and rendering it useless for everyday activity. If the snacker is...
View ArticleADWEEK’s TV Upfronts and NewFronts 2025 Calendar
It's time once again for the world of advertising, marketing, tech, and publishers to be upfront. Yes, there's no escape: The 2025 TV upfront season is upon us--or at least upfront announcements are....
View ArticleR/GA Wins Eli Lilly Social Business Amid Weight-Loss Drug Boom
Eli Lilly has appointed R/GA to run its social media account following a pitch, ADWEEK has learned. R/GA will work as social agency of record for the pharmaceutical company's GLP-1 weight-loss drug...
View ArticleDavid Beckham Discovers His Secret Twin Brother in Stella Artois Super Bowl...
There's only one David Beckham. Bonafide soccer legend, international star, founder of Haig Club, Inter Miami's president, and husband to Posh Spice. In Stella Artois' Super Bowl 59 teaser ad, though,...
View ArticlePost Malone and Shane Gillis Come Knocking in Bud Light’s Super Bowl Teaser
Musician Post Malone and comedian Shane Gillis have been caught on someone's doorbell cam with a case of Bud Light in tow. At least, that's the story behind the brand's sneak peek of its Super Bowl 59...
View ArticleHere’s the Roundup for the Week Ending January 24
Happy Friday to all who celebrate. In this week's roundup featuring stories we didn't post this week for one reason or another, we see that a veteran journalist has retired and a fellow blogger points...
View ArticleCreator Marketing Platform ShopMy Raises $77.5 Million
Influencer marketing platform ShopMy has raised $77.5 million in a Series B funding round. ShopMy connects creators with brands to facilitate affiliate marketing partnerships. Creators use ShopMy's...
View ArticleNBC News Cuts 40 Employees as Part of Strategy Realignment
TVNewser has confirmed that NBC News trimmed its staff count on Thursday, laying off around 40 people across various departments. According to sources, these cuts affect close to 3% of its...
View ArticleHere’s Your Guide to 2025 Sundance Film Festival Brand Activations and Events
You've come a long way, Sundance. Forty years ago, in 1985, Robert Redford's Sundance Institute assumed control of the fiercely independent U.S. Film Festival held in the Utah ski town of Park City....
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