Should Updated Logos Look Futuristic or Nostalgic? These Major Brands Are...
On December 2 last year, an earthquake shook the automotive world when Jaguar unveiled its "new design philosophy." The legendary British nameplate, founded in 1922 on the racetracks of Europe, plans...
View ArticleIs Your Lunar New Year Campaign Doing More Harm Than Good?
I'm Vietnamese, and Tet (Lunar New Year) has been a part of my family's annual tradition since I was born. We all gather at a relative's house dressed in traditional attire, entering the home in birth...
View ArticleCall for Nominations: 2025 Most Powerful Women in Sports
ADWEEK's Most Powerful Women in Sports Awards are back, and this is your chance to spotlight the women and non-binary people pushing sports and sports marketing forward. Returning from its brief stint...
View ArticleFormer VML CCO Jared Kozel Launches Indie Agency Super Nice
It's often said that nice guys finish last. A new independent agency is hoping to rewrite that narrative. Super Nice has officially launched, opening its doors in Atlanta and Los Angeles. According to...
View ArticleDDB Brings North American Agencies Under One Leadership Team
DDB has appointed a new leadership team in North America to further integrate its agencies DDB Chicago, adam&eveDDB, and Alma. Caroline Winterton, former chief executive (CEO) of adam&eveDDB...
View ArticleWeek of January 20 Cable News Ratings: Trump’s First Week in Office Lifts All...
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 20, 2025. Coverage of Donald Trump's inauguration and the news that followed his return to the White House...
View Article4 Brand Challenges Facing McDonald’s New CMO
The guard is changing at the Golden Arches as longtime chief marketing and customer experience officer Tariq Hassan departs and is replaced by Alyssa Buetikofer. Currently chief marketing officer (CMO)...
View ArticleAKQA Americas Restructures Leadership Team
On the heels of a global restructure, AKQA has unveiled a new leadership team in the Americas. Tesa Aragones, formerly president of North America, has been elevated to CEO of the region, a first for...
View ArticleWelch’s Is Looking for a New Agency for Its Sparkling Juices as It Moves Away...
Food company Welch's is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed that it is handling the review internally, and declined to disclose...
View ArticleMeta CEO Mark Zuckerberg Praises Trump On Q4 Call, As Revenue Soars
The numbers $164.5 billion -- Meta's 2024 revenue, up 22% compared to 2023. Q4 revenue was $48.39 billion, up 21% year-over-year. 3.35 billion -- Daily active people on Meta's family of applications in...
View ArticleMSNBC Live To Co-Host and Stream Final DNC Leadership Forum (Updated)
Live from Washington, D.C., it's the latest edition of MSNBC Live. The cable network's in-person event division is co-hosting the fourth and final Democratic National Committee leadership forum...
View ArticleHearst Taps PMG As Its AOR to Spur Growth in Its Consumer Media Titles
Digital media company Hearst, home to editorial titles including Esquire, Cosmopolitan, and Country Living, named the marketing agency PMG as its agency of record on Tuesday. According to David Carey,...
View ArticleInfographic: The Super Bowl Just Keeps Getting Bigger
Every year, the Super Bowl gets a little more super-sized. Nearly 124 million viewers tuned in for Super Bowl 58, and brands shelled out $7 million for a 30-second ad to get in front of them. They're...
View ArticleMagic Got RJ Lynch From Wisconsin to New York’s Top Agencies
Don't believe in magic? RJ Lynch just might change your mind. The social media pro, most recently at Crispin, has wielded magic since childhood, doing everything from sleight-of-hand to summoning the...
View ArticleRating Tariq Hassan’s Tenure at McDonald’s in 4 Charts
Chief marketing officers, no matter how creative or charismatic, shouldn't get all the credit when a company succeeds. At the same time, they don't deserve all the blame when it stumbles. Tariq Hassan,...
View ArticleWill AI Be A Benevolent Helper Or An Evil Overlord for Scripps?
For those who haven't kept up with technology and still think the earth is flat, artificial intelligence defines itself as "the ability of machines to exhibit intelligence, especially computer systems....
View ArticleCoach Elevates Joon Silverstein to CMO
Coach has elevated Joon Silverstein to chief marketing officer (CMO). She succeeds Sandeep Seth, who also serves as chief growth officer (CGO) at parent company Tapestry and is now adding president of...
View ArticleLinkedIn Pulled Legitimate AI Coworkers from Israeli AI Firm MarkeTeam
AI startup MarkeTeam, which has raised $5 million in funding, specializes in using AI agents to replicate marketing tasks for small and medium-sized business. A year ago, the company created LinkedIn...
View ArticleIssa Rae Hates Saving Paper Receipts in TurboTax Super Bowl Teaser
Earlier this month, TurboTax commissioned Talker Research to get some data on how much Gen Z Americans know about income tax filing. The upshot: They don't know much. Nearly 1 in 5 (17%) of the...
View ArticleRevolving Door Roundup: New Administration, New Assignments for CBS News’...
Bureau Moves: CBS News announced a slew of new assignments in its Washington, D.C. bureau. Fin Gomez has been named executive director, White House and politics, adding to his existing duties as CBS...
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