PepsiCo’s Chris Bellinger on How to Crash the Super Bowl as an Advertiser
In this episode of the Marketing Vanguard podcast, host Jenny Rooney interviews Chris Bellinger, chief creative officer of PepsiCo Foods. Chris discusses his unique journey from agency life to becoming...
View ArticleGolden Girls Are Born to Be Wild in WeatherTech’s Super Bowl Ad
Buckle up because WeatherTech wants to rock out to close out the football season. The maker of American-made products that protect vehicles and homes is advertising in the Super Bowl for the 12th time...
View Article5 Ways Brands Can Tap Into Super Bowl Hype Without Buying a TV Spot
The Super Bowl remains the most expensive and high-profile advertising event of the year, with national TV spots commanding upwards of $8 million--before production costs. But in an era of fragmented...
View ArticleLegendary KTVU Anchor Dennis Richmond Dies at 81
KTVU anchor Dennis Richmond has died. He was 81. Richmond was described as "the quintessential newsman of four decades" by the Fox owned Oakland station. His friends told KTVU he died in Grass Valley,...
View ArticleGrey New York Appoints Agnes Fischer as CEO
Grey New York has named former BBH USA president Agnes Fischer as its new CEO. Fischer will be tasked with overseeing Grey's flagship U.S. agency along with chief creative officer Thiago Cruz, who has...
View ArticleTuesday, Feb. 4 Evening Cable News Ratings: Fox News Leads in Total Viewers...
MSNBC topped a million total viewers between the windows of 4-6 p.m. and 8-11 p.m. Meanwhile, Fox News saw over four million total viewers between 5-9 p.m. CNN failed to cross the million viewer mark,...
View ArticleOpenAI to Air Its First Super Bowl Ad
OpenAI, the artificial intelligence (AI) company behind ChatGPT, is set to make its Super Bowl ad debut this year, according to a report in the Wall Street Journal. A commercial during Super Bowl 59,...
View ArticleWhy More B2B Brands Should Play the Super Bowl Ad Game
When we think of Super Bowl ads, iconic consumer brands like Coca-Cola, Budweiser, and Doritos often come to mind. But in recent years, B2B brands have been stepping onto the advertising world's...
View ArticleThe Playbook Is Changing for Alcohol Brands at the Super Bowl
The Super Bowl has always been a high-stakes stage for brands, with alcohol giants historically dominating the conversation through over-the-top commercials, emotional storytelling, and unforgettable...
View ArticleScience Moms Urge Climate Action in Regional Super Bowl Ad
If you're watching the Super Bowl from Los Angeles this year, you might see an ad from Science Moms, a nonpartisan group of climate scientists, who are also parents, working to improve the public's...
View ArticleBeth Ann Kaminkow Is Dentsu North America’s New CEO
VML's Beth Ann Kaminkow is joining Dentsu North America as CEO. She replaces Michael Komasinski, who left in January to join Criteo as CEO. She takes the position effective June 16. Kaminkow has been...
View ArticleIndie Agency Acadia Aims for 50% of Revenue From Retail Media by 2026
Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce...
View ArticleHorizon Sports & Experiences Acquires Entertainment Marketing Agency Strategic
Horizon Sports & Experiences (HS&E), the Horizon Media unit focused on sports, experiential marketing, and media, announced its acquisition of sports, lifestyle, and entertainment marketing...
View ArticleAtlanta Fox Station Partners with Radio Station to Launch Simulcast Channel
Atlanta Fox owned station WAGA Fox 5 has partnered with Radio One Atlanta to launch a 24/7 audio simulcast channel of the television station's streaming content. HOT 107.9 HD2 will now be the home of...
View ArticleAmazon’s Ad Revenue Was $56 Billion Last Year
The numbers $56.2 billion -- Amazon's 2024 ad revenue in net sales. $17.3 billion -- The amount Amazon made from net sales of its advertising services during the fourth quarter of 2024, a 18%...
View ArticleMiami Reporter Helps Rescue Driver After Accident
WPLG reporter Roy Ramos helped free a truck driver who was trapped in his cab after an accident. According to the Florida Highway Patrol, a tractor-trailer truck with a container carrying wine crashed...
View ArticleWhat It’s Like to QA Every Super Bowl Ad
My name is Fred Cunha, and I go to every Super Bowl but have never seen the game. For 51 weeks of the year, I serve as vice president of partnerships development at XR Extreme Reach, a role well...
View Article9 of the Biggest Super Bowl Ad Fumbles
With over 120 million eyeballs watching, the Super Bowl is an easy way for advertisers to generate national buzz. For the same reason, it's also the quickest way to crash and burn if an ad falls flat....
View ArticleHow to Nail Emotion-Led Ads at the Super Bowl and Beyond
The Super Bowl isn't just a football game--it's the advertising world's ultimate platform. Brands put their best creative minds on these 30-second spots, battling to captivate millions of viewers with...
View ArticleDisney’s Andrew Messina on Creating Unforgettable Brand Moments
In this episode of The Speed of Culture podcast, Matt Britton speaks with Andrew Messina, svp of sales at Disney Advertising. Andrew delves into how Disney leverages live sports, streaming, and...
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