Nike Wins Super Bowl 59 With More Screen Time Than Any Other Brand
With all due respect to the Philadelphia Eagles, there was another big winner at Sunday's Super Bowl. The Nike logo was shown onscreen more than any other brand during Sunday's Big Game between the...
View ArticleSuper Bowl 59 Is the Most-Watched Ever With 126 Million Viewers, According to...
The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including...
View ArticleHow Publicis Media Is Betting on Women’s Sports
On a muggy morning in New Orleans--the day before the Super Bowl--Publicis Media hosted a brunch with some of the biggest execs in women's sports. The gathering was also a pre-launch party for Women's...
View ArticleMars Food and Nutrition Hires Ex-SC Johnson Exec David Jacobs as VP of Marketing
Mars has hired David Jacobs as vp of marketing for its food and nutrition business in North America. The exec brings extensive sales and marketing experience to the CPG. He spent nearly two decades at...
View ArticleReformation Makes Things Official With ‘The Perfect Boyfriend’: Pete Davidson
Pete Davidson is known for a lot of things. There's his Saturday Night Live (SNL) stint, his loosely autobiographical movie, The King of Staten Island, and his tattoos (which he's now removed). He's...
View ArticleHouston Anchor Isiah Carey Talks About Second DWI Arrest
Fox 26 Houston (KRIV) anchor and host of The Isiah Factor Uncensored, Isiah Carey, is taking time off the air after his DWI arrest on Friday. Carey was arrested for driving while intoxicated last...
View ArticleSaturday, Feb. 8 Evening Cable News Ratings: Super Bowl Weekend Depresses...
The onset of the Super Bowl weekend brought a decreased interest in news as all attention turned to the Big Game in New Orleans. Fox News led the way as per normal, while CNN won its battle with MSNBC...
View ArticleSunday, Feb. 9 Evening Cable News Ratings: News Ratings Plunge During Super...
With a total viewership number of 127.7 million in the United States alone, it is easy to see where all the cable viewers went on Super Bowl Sunday. Viewership plummeted while the Big Game unfolded in...
View ArticleFay Fredricks to Co-Anchor KNXV Evening Newscasts Starting in May
Fay Fredricks has been named co-anchor of the 5, 6 and 10 p.m. news at KNXV in Phoenix, Arizona. "I first moved to Arizona after college and have called this amazing place home for most of my adult...
View ArticleDr. Squatch Valentine’s Bouquet Skips the Red Roses for Horny Goat Weed and...
Since the poet Geoffrey Chaucer linked St. Valentine's Day with the beginning of birds' mating season, the holiday has been synonymous with love, romance, and sex. National Retail Federation data shows...
View ArticleHow Tide Is Cleaning Up After Captain America and the Red Hulk
Sorry, Tony Stark, but when it comes to the Marvel Cinematic Universe's culinary preferences, guacamole and mango smoothies are in, and shawarma is out. At least, that's the takeout takeaway from the...
View ArticleAre Meta’s Policy Changes Political Strategy or Capitulation?
The world seems to be in perpetual crisis. Some of us are desperately trying to fix it. Others, unfortunately, are giving in to cynicism and even opportunism given the change of leadership in the White...
View ArticleSmart Home Brand ecobee Names FCB Agency of Record
Smart home automation company ecobee has named FCB as its agency of record (AOR), the latter exclusively told ADWEEK. The agency's Canada and Chicago offices will help the brand develop and execute...
View ArticleUnpacking the Future of Retail vs. National Media With Wella and Reckitt
On this episode of the Brave Commerce podcast, recorded at Brave Commerce Live 2024, two experts in media investment engaged in a candid debate on the evolving dynamics of brand media and retail media....
View ArticleGraham Media and Nielsen Reach Multi-Year Agreement
Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group's six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The...
View ArticleAI Licensing Deals With Google and OpenAI Make Up 10% of Reddit’s Revenue
Content licensing agreements now account for about 10% of Reddit's total revenue, the company's CRO Jen Wong told ADWEEK in an exclusive interview Wednesday. "It's a small part of our revenue--I'll...
View Article4 Open Questions About BF Island, BuzzFeed’s New Social Platform
On Wednesday, BuzzFeed founder and chief executive Jonah Peretti announced his plan to launch BF Island, a new social media platform and consumer app. Peretti shared a manifesto explaining his...
View ArticleMedia Agency North & Warren Acquires Events Firm Interluxe, Eyeing Luxury...
The marketing and media agency North & Warren acquired the experiential agency Interluxe on Thursday, creating a combined firm designed to serve the marketing needs of luxury brands, co-chief...
View ArticleOmaha Steaks Turns Its Surprise Super Bowl Ad Cameo Into an Uber Eats Deal
Omaha Steaks didn't pay $8 million for a Super Bowl 59 ad, but the legacy brand got a surprise shout out in the popular Uber Eats commercial, courtesy of a conspiracy-minded reference in the script and...
View ArticleThe Trade Desk Misses Revenue Target For the First Time Due to Company...
The numbers: $741 million: Q4 revenue (compared with the DSP's own earlier guidance of $756 million), a 22% increase YoY $2.4 billion: Full-year revenue, up 26% 26%: Amount its stock price fell per...
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