Friday, Feb. 21 Evening Cable News Ratings: Kaitlan Collins Is 1st in the...
CNN finished the week in second place in the Adults 25-54 demo, ahead of MSNBC and behind Fox News. The Source with Kaitlan Collins was the network's top show within the demo, while The Five and The...
View ArticleClaydra Rhodes to Co-Anchor Evening News a KBMT in Texas
Claydra Rhodes will co-anchor the KBMT 6 and 10 p.m. evening news alongside Jordan Williams starting Tuesday, February 25. The Southeast Texas native started her career at the Beaumont, Texas ABC and...
View ArticleMSNBC Layoffs May Follow Programming Overhaul
One day after announcing a programming overhaul that saw Joy Reid exiting the network, MSNBC is said to to be instituting widespread layoffs. In a joint statement posted to social media, the WGA East...
View ArticleRondrell Moore Leaving WTHI After More Than 17 Years
Rondrell Moore told WTHI viewers that "It's time" in a social post announcing his departure from the Terre Haute CBS and Fox affiliate. Saying his last newscast will be on Thursday, he added, "I can...
View ArticleExclusive: Academy CEO Expects Oscars Ratings to Defy Gravity Thanks to...
Just like the crew of the starship Enterprise, the Oscars are about to venture into their own final frontier: streaming television. On March 2, Hollywood's pre-eminent awards show returns to ABC for...
View ArticleSaturday, Feb. 22 Evening Cable News Ratings: Lara Trump Makes Strong Fox...
The debut of Fox News' new 9 p.m. ET show My View with Lara Trump easily won the night in total viewers and the Adults 25-54 demo. It was also FNC's most-watched 9 p.m. hour on a Saturday since the...
View ArticleHow Sports Streamers Stack Up in 2025—By the Numbers
Sports isn't going anywhere. Today, Gracenote, the content data business unit of Nielsen, released new research that shows global subscription video-on-demand services (SVODs), including Amazon Prime...
View ArticleAllbirds Goes All In With Stanley Tucci Dinner Party Series
Can you imagine being immersed in a party in a cottage in the countryside with your dream dinner guests? Thanks to Allbirds and Stanley Tucci, that dream is becoming a reality. Today, Allbirds...
View ArticlePaul Randall Joins VML as Chief Delivery Officer for North America
Paul Randall has joined creative agency VML in the new position of chief delivery officer (CDO) for North America, leading its program delivery organization. He spent nearly three years as vp and...
View ArticleBye Neighbor! Opendoor Solves a Stalker-Lite Situation in Latest Music Collab
This ad character washes his car, grabs his newspaper, and barbecues his dinner at exactly the same time as his neighbor, often wearing a mirror-image outfit while making awkward small talk. His...
View ArticleWPP Forecasts 2025 Revenue Drop as Weak Results Send Shares Tumbling
WPP's shares tumbled by 18% during early trading hours on Thursday (Feb. 27) following disappointing 2024 results and a weak outlook for this year. The numbers $14.38 billion (GBP11.35 billion) -...
View ArticleThe Real Risks the DEI Retreat Poses to Marketers
The advertising industry is at an inflection point, grappling with the fallout of a shifting political landscape. Since the reascendancy of president Donald Trump, brands that once championed...
View ArticleRevolt Taps Freya Williams As Chief Strategy Officer for North America
Freya Williams has joined global creative consultancy Revolt in the new role of chief strategy officer (CSO) for North America. Williams had been working with Revolt in a part-time advisory role as a...
View ArticleHow Lay’s Pulled Off Miami and Barcelona Pub Crawls With Messi and Alexia...
Putting Lionel Messi and Alexia Putellas in a Lay's commercial is tricky enough, but having them pop into soccer bars in Miami and Barcelona unrecognized requires Ballon d'Or skills. PepsiCo first sent...
View ArticleParamount Cites Trump as It Rolls Back DEI Initiatives
Amid its pending $8 billion merger with Skydance Media, Paramount becomes the latest media company to roll back DEI initiatives. In a Wednesday memo to staff seen by ADWEEK, co-CEOs George Cheeks,...
View ArticleGap’s Comeback Continues With a Feel-Good Dance Ad Starring Parker Posey
The Gap, aiming to recapture the cool factor of its 1990s and early 2000s heyday, has enlisted a fellow '90s icon for its latest campaign: actress Parker Posey. Posey, known for her roles in '90s...
View ArticleVisa’s Cinematic Oscars Ad Sees the Award-Winning Potential in Everyone
We may not feel much about our monetary transactions, let alone be moved by the technology that enables them. But Visa wants to change that with its new global campaign debuting during the Academy...
View ArticleHere are the Cable News Ratings for February 2025
The cold month of February was warm to all three cable news networks. Neither CNN, Fox News, or MSNBC suffered viewership losses in total viewers and the Adults 25-54 across primetime and total day....
View ArticleWarner Bros. Discovery Doesn’t ‘Need’ Any More Sports, Says CEO
The numbers 6.4 million -- The global streaming subscribers added by Warner Bros. Discovery in the fourth quarter. 116.9 million -- WBD's total global subscribers across 70 countries. $2.65 billion --...
View ArticleRevolving Door Roundup: CBS News Names Tom Cibrowski President and Executive...
Eye on CBS News: A week after the departure of Adrienne Roark to Tegna, CBS News has brought in Tom Cibrowski to lead the news organization as its president and executive editor. Reporting to Wendy...
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