Here’s the Roundup for the Week Ending March 7
Happy Friday to all who celebrate! Soon we will have more daylight and less sleep. Oh, the humanity. Which is better? Do we have to choose? In this week's edition of stories we didn't write up for one...
View ArticleAflac’s Dan Amos Reveals How He’s Successfully Held Onto the CEO’s Job for 35...
Dan Amos will be the first to tell you that he never expected to become CEO when he joined Aflac as a sales rep in 1973. He was happy in sales, and good at it. When the supplemental-insurance giant...
View ArticleHow News Networks Are Embracing the Rise of Video Podcasts
Podcasts have long been a popular news and information source, and the various news networks--along with podcast companies like Wondery--have been steadily building their catalogues to meet the growing...
View ArticleWatch the Ads That The Brutalist Director Brady Corbet Made to Get Paid
The Brutalist director Brady Corbet has made his advertising directorial debut with a trio of ads for Bloomberg Media. Fresh off his post-war epic, The Brutalist, winning three Oscars, Corbet directed...
View ArticleWhy Sensodyne Made a Branded Documentary for Hulu
Trips to the dentist can be stressful under the best of circumstances, whether you're a marathon man or a kid from Skid Row. But keeping regular dental appointments is a particularly big ask if you're...
View ArticleCoca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review
The Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S. media business, a source with knowledge of the situation confirmed to ADWEEK. WPP...
View ArticleHulu Turned Food Trucks and Comedy Shows Into Ads to Promote the Show Deli Boys
Hulu is a bringing a taste of Pakistani American culture and comedy to audiences. The streaming service premiered its new series, Deli Boys, this week. The half-hour show centers on a pair of Pakistani...
View ArticleTicker: Trey Yingst Honored at 1st Amendment Awards, Says “Journalists Are...
Top of the Ticker: Fox News chief foreign correspondent Trey Yingst was honored at the Radio Television Digital News Association's 34th annual First Amendment Awards on Thursday night. In his...
View ArticleParamount Global Seeks to Dismiss Donald Trump’s $20 Billion Lawsuit
CBS News' parent company, Paramount Global, has filed a pair of motions seeking to dismiss President Donald Trump's $20 billion lawsuit against the news organization. The president filed the lawsuit in...
View ArticleWomen’s Sports Score Huge 56% Increase in Ad Impact
Women's sports continue scoring big. Today, a new report from TV outcomes and data company EDO revealed that women's sports spiked to a 56% increase in ad effectiveness year over year, fueled by a 131%...
View ArticleInstagram Is Infusing Search with More AI, Pulling In Outside Links
Instagram is testing a new feature powered by Meta AI--spotted by ADWEEK and confirmed by Meta--that helps people explore content with more depth by surfacing tailored search results directly in the...
View ArticleComcast’s Universal Ads and Ramp Partner to Create New Access for Advertisers
Today, financial operations platform Ramp announced a partnership with Universal Ads, giving its more than 30,000 customers access to ad inventory through Comcast's TV ad-buying platform. With the...
View ArticleKristen Wiig Features in Fresh Take on Diet Coke’s Nostalgic ‘Break’ Ads
In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring comedian Kristen Wiig. Launching today (March 11), "Know The Signs"...
View ArticleJim Gaffigan, Bill Burr, and Sebastian Maniscalco Are Hularious in Hulu Campaign
Jim Gaffigan, Bill Burr, and Sebastian Maniscalco are getting more Hularious. Today, Disney streaming platform Hulu is launching a new campaign for its stand-up brand, Hularious, recruiting Gaffigan,...
View ArticleAI Startup ProRata Now Helps Brands Create and Contextually Serve Ads Across...
AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts to create AI-generated ads. Advertisers upload brand URLs, creative briefs,...
View ArticleKurtis Ming Joins Sacramento NBC Station KCRA
Kurtis Ming is joining Sacramento NBC affiliate KCRA as a co-anchor. Ming comes from CBS station KOVR in Sacramento. "For decades, Kurtis has demonstrated his daily passion to be a watchdog for...
View ArticleHershey Names Kraft Heinz Exec Tiffany Menyhart Chief Customer Officer
The Hershey Company has hired former Kraft Heinz executive Tiffany Menyhart as its new chief growth officer (CGO). With 30 years of sales and CPG experience, including 15 years in confection, Menyhart...
View ArticleFamily of Missing Iowa Anchor Releases Statement About Unsealing Search...
Jodi Huisentruit's family has issued a statement about the 2017 search warrant concerning a person of interest in the Iowa news anchors disappearance. Huisentruit disappeared on June 27, 1995, while on...
View ArticleThe Guardian Joins The Trade Desk’s Direct Route to Advertisers, OpenPath,...
The Guardian is the latest publisher to join The Trade Desk's supply path optimization product, OpenPath, giving advertisers direct access to its inventory. The decision was driven by sustainability...
View ArticleHow New York Drives Big East Basketball Marketing Wins
The Big East men's basketball tournament hasn't been immune to the drastic changes in collegiate sports, but the event anchors its March Madness marketing strategy to its one certainty: its home at New...
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